• HASTA SIEMPRE [Che: meet in eternity]

Stay quiet … when your same word
Cripples knave, to hunt the fools
When the whole life is ruined, and again
You must recreate all with the basics …

Rudyard Kipling, “If”

During the years of the life of Che Guevara has found the magical aura, it is not clouded and after his death, touched many people never knew him personally. In some villages of the Latin American people show as holy relics pieces of his hair, blood-stained rags pants. Bolivian peasants of the village of Cochabamba have even invented a kind of litany, a strange kind of prayer: “Poor thing Che, have mercy, a miracle, do so that my cow recovered. Fulfill my request, the poor thing Che. “

An interesting fact that when the body is dead Che tied to Poloz helicopter transported from La Higuera in Valle Grande, the flow of the wind opened his eyes, and no one was able to close them.

Military, killed Comandante, made a serious mistake, hoping to banish from the world of the rebellious spirit of Che. In the days after the death of the revolutionary, they were trying to prove that he was certainly dead, showing the world the murder is frightening. But according to the Christian tradition of worshiping Christ’s martyrdom, the photographic image will inevitably cause a certain system of associations: martyrdom, redemption and resurrection. It may be so, the image of Che forever shrouded in a romantic aura of struggle and sacrifice for the salvation of men, for the sake of their personal freedom and independence.

Exhibition in the “House Nashokin” is timed to the anniversary of the Cuban Revolution, celebrated this year.

Natalia Rurik, gallery director, organizer of the exhibition:

– We went to this subject, not only because that Che Guevara was a great historical figure and most famous revolutionary planet, but also because after many decades after his death, people around the world continue to think, to speak, to argue about it . The poetry poets, artists paint pictures, sculptors create monuments, directors film composers write music. And it’s inspired them, Che!

Objects and documents had accumulated so much that for this purpose opened the second hall of the gallery, where he placed a part of vintage materials.

Fidel Castro said that in recent years it often happens to see Che’s dream. He admitted to Italian journalist Gianni Mina, that Che spoke to him and “tells me a lot.”

Heroic Guerrilla

 Picture of “Heroic Guerrilla” was made March 5, 1960 at the memorial meeting dedicated killed in an explosion in the port Cubans. Alberto Korda, the author of the picture at the time was the official photographer of Fidel Castro. During a lengthy speech Che for a few seconds appeared on the platform. This allowed the photographer to make only a couple of shots of the famous revolutionary. However, the editor of the newspaper “Revolucion”, which at the time was working Korda chose to publish only pictures of Fidel Castro and Jean-Paul Sartre. Portrait of Che then hit the pages of the issue. For seven years, photo hanging on the wall in the apartment of the author, while in 1967, Korda has not presented its Italian publisher Giangiacomo Feltrinelli. He had just returned from Bolivia, where he hoped to help the liberation of French journalist Regis Debray professor. He hoped that his name and influence to help in this matter. Debray was arrested in Bolivia on suspicion of involvement in insurgent operations Che Guevara. As the inevitability of Che’s death became apparent as the CIA narrows in pursuit of him, Feltrinelli acquired the rights to publish the Bolivian diary Che. At this time Feltrinelli asked Cuban authorities to help him find good photos Guevara. He received the recommendations and was sent to them in the studio Korda. Photographer have Feltrinelli on the wall where hung a portrait of his beloved, and said that this is the best of all the pictures of Che, he ever did. Feltrinelli agreed and ordered 2 prints. Korda told him to come the next day. When Feltrinelli appeared to take pictures Korda refused to take money from him, as Feltrinelli, in his view, was a “friend of the revolution.” Feltrinelli took a picture with him to Milan and posted it on the cover of the book, and produced a series of posters which had a great success. Thus began the history of the most famous pictures in the world, because this is the image of Che is still the most common and frequently used. He became a symbol of protest and struggle and revolution in all countries and on all continents!

Despite worldwide fame, Korda never demanded payment of the fee for his work. A slightly modified version of the portrait has been used for decades in a variety of media. But Korda never asked of anyone making any money for the use of this picture. Korda have always said that the image of Che is a graphical representation of its revolutionary ideals, and therefore the greater the spread of this portrait, the more hope that the ideas of Che spread after her. However Korda did not want commercialization of the image exposed and used for purposes that Che would have supported, for example, alcohol ads. Thus, in 1999, he won a lawsuit against the deployment of their photos in advertising Vodka “Smirnoff”. Korda sued the ad agency Lowe Lintas and the company Rex Features, provide a photo. Lowe Lintas and Rex Features argued that the image is public domain. As a result, the parties reached a settlement, and 50 thousand dollars from the defendants to the needs Korda gave the Cuban health system.

But it is, in principle, Korda did not mind sharing a portrait. Here’s what he told reporters: “As a man fully the ideals of Che Guevara, for which he gave his life, I’m not against its spread by those who want to perpetuate the memory of Che and the ideals of social justice, for which he fought. But I categorically against the exploitation of his image to promote products such as alcohol, or for any other purposes, defaming the memory of Che. “

In 1967, Irish artist Jim Fitzpatrick, also inspired by a snapshot Korda, created a stylized image of Che on a red background. It is this interpretation of the famous photographs later became mercilessly replicated on T-shirts and souvenirs. But Fitzpatrick, as Korda, not to issue copyrights to his image – he wanted his posters were distributed widely as a symbol of the eternal struggle for freedom. Fitzpatrick followed the other artists – the image of Che was gradually transformed into an object of art. To this day, the famous portrait is an inexhaustible source of creativity for the hundreds of thousands of people!

Москва, ул. Покровка, д. 3/7, стр. 1. схема проезда Тел.: +7 (965) 395-64-74 © 2010